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Adidas has unveiled a controversial shoe that may cause some

PostWysłany: 13 Styczeń 2018, o 06:37
przez Aoiut56
adidas shoes sale nz Now, 26 years later, Adidas has unveiled a controversial shoe that may cause some to revisit Rev. Run's words. The JS Roundhouse Mid, a joint venture between Adidas Originals and designer Jeremy Scott, prominently features a cuff that fastens around the wearer's ankle and is secured to the shoe with chain links. The company calls the shoe 'so hot you [will need to] lock your kicks to your ankles'. Critics, however, say the shoe represents an uncomfortable allusion to the slave trade or the prison system. It's not exactly a stretch to see how one could feel that way. Shackles and chains have long been used in the media as iconographic shorthand for the American slave trade, notably in advertising.

adidas shoes online nz "Jeremy Scott designed a pair of Adidas with gorillas where the tongue is - are those racist?" Meech said. "The fact is, this 'controversy' will probably just make the sneakers more popular. I'm sure Adidas is thrilled with the free promotion." Let's set aside the controversy for a moment and consider the rest of the shoe. It's not all that great to look at: a mess of purple and gray suede and rubber with orange accents on the tops, sides, tongue, and eyelets. And then there's the orange rubber cuff. Adi Dassler revolutionised running when he started hammering spikes into track shoes almost a century ago but now, most of the 258 million pairs of Adidas shoes are made in low-cost Asia.

adidas originals sale nz Adidas is working with the German government, academics and robotics firms on new technologies it hopes will trigger a significant a shift in the footwear industry as the move led by its arch rival Nike to produce in Asia decades ago. Its rival has extended its lead as the world's biggest sportswear firm in recent years with innovative products such as its 'Flyknit' shoes made out of machine-knitted fibre. 'We will bring production back to where the main markets are,' Adidas chief executive Herbert Hainer said in March. 'We will be the leader and the first mover there.' Adidas hopes to be able to produce a custom-made running shoe from scratch in a store in Berlin by next year, using a stitching machine and a foamer to make the sole.

adidas originals online nz Adidas is working with companies like automotive supplier Johnson Controls, robotics experts Manz and knitting machine maker Stoll on new processes as it targets prototype in-store manufacturing by next year. The firm said more local manufacturing should leave it with less surplus stock it has to discount, helping to lift its operating margin above 10 per cent from 6.6 per cent in 2014, still behind the 13 per cent Nike recorded last year. Beyond knitting and 3-D printing, other innovations helping to speed up production include bonding and gluing technologies to fuse together fabrics as well as waterless dyeing which allows pigments to penetrate textiles more quickly.

Re: Adidas has unveiled a controversial shoe that may cause

PostWysłany: 5 Styczeń 2020, o 12:13
przez valdunn

Re: Adidas has unveiled a controversial shoe that may cause

PostWysłany: 28 Marzec 2021, o 13:13
przez valdunn
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