Adidas (ADSGn.DE) will pour more cash into marketing to try to stay www.wimatherm.de ahead in the race with U.S. rivals Nike (NKE.N) and Under Armour (UAA.N), the German sportswear firm said on Thursday as it reported another quarter of bumper sales growth.The Adidas retro basketball shoe Superstar was the top selling sneaker Nike Air Max Zero Dámské in the United States in 2016 and some analysts have expressed concern the German brand could suffer when that Nike Air Force 1 Damen trend wanes.

But Adidas ZX 850 Mujer Rorsted said new fashion styles like the NMD, Tubular and EQT were more than offsetting slowing demand for Superstars and Stan Smith retro tennis shoes.
Adidas will have an extra 700-800 million euros ($829-$948 million) to spend on Nike Air Presto Womens marketing up to 2020 as sales grow fast, Chief Executive Kasper Rorsted said, pointing to a deal the company signed on Wednesday to extend its partnership with North America’s Major League Soccer (MLS).

Adidas, which had already announced www.annieleibo.cz preliminary second-quarter results and raised its 2017 guidance last week, said sales grew 28 Nike Air Max 95 Femme percent in China and 26 percent in North America, though they fell 11 percent in Russia.

By contrast, Nike and Under Armour both reported flat North America sales in their latest quarters and said they would cut jobs to better compete.

Adidas shares, which hit a record Nike Air Max 90 Womenshigh of 194.15 euros on Aug. 1, were down 0.5 percent at 190.85 euros at 0927 GMT.

Rorsted said Adidas was expanding its U.S. base in Portland, Oregon - near where Nike has its headquarters - and noted the firm received more than 30Adidas NMD Mujer Rosa 0,000 job applications in the country in the first half of 2017.The NMD Runner and Tubular Shadow have joined the Superstar in the top 10 best-selling shoes in the United States, usually dominated by Nike, market intelligence firm NPD says.Nike Air Max 90 Dam Rosa

Adidas running shoes are also flying off the shelves, with Rorsted saying capacity constraints mean it Adidas ZX 700 Mujerhas been unable to keep up with demand for its springy Boost sneakers, with sales of the UltraBoost model more than doubling in the quarter.

Adidas still aims to keep marketing spending to about 13 percent of sales in 2017, with the budget weighted to the Nike Air Max 90 Dámské černé second half of the year after it underinvested in the first, a spokeswoman said.

Rorsted declined to comment on reports the MLS deal is worth $700 million over six years.

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