Despite the PR overdrive it will be tough for a league that has always appealed more in the Americas than Asia but, with varied strategies that do not depend on the tired route‑one tactic of sending glamour teams east every other summer, La Liga’s approach is almost tiki-takae-sque.
The prospect of competitive games, unprecedented loan deals, genuine partnerships, corporate deals, extensive social media engagement as well as the obvious attractions of Lionel Messi and Cristiano Ronaldo, constitute a mobile challenger that has to be taken seriously.
In December el clásico kicked off at what was 1pm for the teams, a time to suit audiences in Shanghai, Singapore and New Delhi, http://www.authenticphillieshop.com/authentic-4-lenny-dykstra-jersey.html just some of the cities with an office opened by La Liga in recent years. The idea of “Game 39” was savaged a decade ago when raised by the Premier League but it is now on the Madrid table. “La Liga is global entertainment and we want to grow the international appeal,” the president, Javier Tebas, said in September. “As part of that effort Luke Appling Authentic Jersey we are discussing the option of playing some of the league matches outside of Spain.”
Last month Manchester United said the Saudi striker Mohammad al-Sahlawi would train with them for three weeks. That is nothing. http://www.clevelandbrownsauthorizedstore.com/corey-coleman-jersey-elite In January nine Saudi Arabian players were sent to clubs in the top two tiers in Spain on loan. Fans there may not like it but La Liga is eager to increase its popularity in the country and the continent. Individual clubs involved were soon announcing sponsorship deals with Saudi companies.
After badly received Asian tours, such as Real Madrid to China in 2005 and Barcelona’s visit to South Korea five years later, teams who behaved as if they were doing fans a favour, there is now a new breed of La Liga official. They are humbler Jorge Soler Youth jersey and readier to treat Asian counterparts Authentic Timothy Liljegre Jersey on a more equal footing than their predecessors in Spain and some of their counterparts in England. Football people in China and south‑east Asia whisper how these officials have the energy and ambition that the English had not long ago.
La Liga is learning and so is Asia. Ben Tan, the deputy chief executive of the Thai League, says: “We know there have been problems in the past with one-sided arrangements but we are http://www.authenticnikeseahawkshop.com/steve-largent-jersey-for-sale-c-2.html ready to work together and create a win-win situation.” The Thai League is to announce a partnership with La Liga this month and Malaysia did something similar in January. Tan adds: “We will work with them on youth development and marketing and all kinds of fields. We can also help bring them closer to Thailand fans.”
There are challenges, as Tan admits. “Real Madrid and Barcelona don’t need any promotion but we can work with teams like Real Zaragoza, for example. The Premier League may be the most entertaining league but there is room for Asian fans to look at other leagues.”
Barça and Madrid are perhaps the two biggest clubs in the world but are seen almost as separate from La Liga itself. “If we exclude the two most popular clubs from each league,” says Yuan Bi of Titan Sports in Beijing, in reference to Liverpool and Manchester United, “then the gap is large in China. English football is more competitive and there are different clubs for Chinese fans but only two in Spain. If you want Chinese fans to watch more games, then there have to be more than two clásicos every season.”
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