Carter left Puma in 2000 before joining Nike, but there was a dead period there where he wore whatever he could get his hands on. In the now-famous 2000 Slam Dunk Contest, he wore the AND1 Tai Chi’s.

But eventually, he signed with nike air max 97 silver bullet for sale, and it turned out to be the best decision he made in his sneaker career. He eventually got a few Carter exclusives on the Shox line and became the signature ambassador for the shoe. He even got this very cool, funny commercial.

Athleticism? Check. Playmaking ability? Check. Charisma? Check. The ability to jump out the gym? Check. Carter had it all, and the Shox embodied his signature style.

Carter wasn’t the only ambassador for the shoe, though off white air max 90 for sale became one of the stronger trends around the league in the early 2000s, with players like Jason Kidd, Tayshaun Prince, and Jason Williams sporting them. Serena Williams even had her own Shox boots!

But like a lot of fashion in the 2000s, the Shox became victims of their parent company’s ambition. Rather than taking the simple approach and sticking to what it knew with spring cushions,nike air max 97 rose gold womens with other pieces of technology in its shoes.

In some cases it did too much like what it did here with the Nike Shox Turbo.

Nike tried bringing the shoe back in 2014, but colorways were scarce. They haven’t been brought back since. People weren’t thinking about the Shox when there were new Yeezys to be had. There were still people wearing Shox, but it wasn’t the same demographic nike air max 90 ultra 2.0 flyknit. You’d see them on casual, khaki wearing middle-aged dads at the grocery store — a far cry from the younger generation that once adored them.

But four years later, things are different. Dad shoes are the trend. The Air Monarchs are cool again. These chunky new Yeezys are the wave. Maybe Nike Shox are up next. The new Gravitys could bridge the gap the shoe has faced between comfort level and aesthetics.

So there’s space for the Nike Shox again. No, it’s not a basketball shoe, but this is a start. And if this start goes well, we’ll see more versions of these coming down the line.

Hopefully, they’ll be here to stay this time.

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