NUTRITION + PHARMACEUTICALS = NUTRACEUTICALS!
Stephen L. DeFelice
Marshon Lattimore Black Jersey , for the first time used the term ‘Nutraceutical’ a portmanteau of the words ‘nutrition’ and ‘pharmaceuticals’. Nutraceutical is a marriage of nutrition & pharmaceuticals and is applied to products that range from dietary supplements, herbal products, specific diets, processed foods, beverages and even isolated nutrients. On a broad scale, they are the products extracted from food sources and are purported to provide extra metabolic benefits
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IS IT WHAT THE CONSUMER DESIRES FOR?
Present day consumers are highly health conscious, aware and better informed on nutrition-enabled products. The supplements are not only seen to meet the recommended daily intake of nutrients, but also as a physical performance booster and a disease prevention option. Past decade witnessed a shift in the consumer preference from synthetic ingredients to natural & organic ingredients including foods that are of a Non-GMO origin.
The affluent middle class populations of the developing countries have trended towards a healthier lifestyle with increased money at disposal. This choice of a better lifestyle and higher incomes enabled these populations to buy the nutraceutical products and dietary supplements, which are often believed to be the market for the rich. Furthermore, functional foods successfully demonstrated to have physiological benefits, which reduce the risk of chronic diseases related to cardiovascular problems and diabetes. The old saying of ‘Prevention is better than cure’ has become the current trend and this is a good omen for the emerging nutraceutical market.
WHAT ALL COME UNDER NUTRACEUTICALS?
The Nutraceutical market mainly constitutes Functional foods
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COMPETITITVE SCENARIO!
The companies see growth opportunities in targeting the consumers below the age group of 40 years. Among those aged under 40, around 60% are interested in raising their protein intake to get through busy day, for a firm and healthier body, to meet their weight goals, and for a balanced diet. Consumers aged above 60 years are unaware of the health benefits provided in the functional foods and beverages. Companies targeting this segment can grow in this niche category. Food products with labels of gluten-free, free from artificial additives and preservatives are the strategies being adopted by food companies to drive customers in to taking up healthier lifestyle choices
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Womens Michael Thomas Jersey , Royal DSM (Netherlands), Cargill (U.S.A), ADM (U.S.A) and BASF (Germany). Major Food and Pharma companies are using M&A route to acquire pure-play nutraceutical companies to enter the nutraceutical market. Although, not a major revenue booster, the pharmaceutical companies find higher margins through nutraceutical products
MARKET ANALYSIS
The spear heading nations in the global nutraceutical markets are U.S., Japan
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CAN WE INVEST IN THIS?
The future scope for the nutraceutical product companies and pharmaceuticals is in developing the customized nutrients market which maps the individuals genetic and lifestyle changes to his nutrient status, which helps in developing customized functional goods and beverages based on the genetic segment. Pharmaceuticals see a lower R&D and re
LAGOS, .