Kim Jones is working with Nike for a collaborative sneaker once again, and it’s his most striking model yet.
In 2016, when Jones was still artistic director at Louis Vuitton, he worked with Nike on the Kim
Asics Gel lyte 3 Femme Jones x Nike Air Zoom LWP and a packable Windrunner jacket. Currently Dior Homme’s artistic director, Jones has moved on to a new creation for Nike: a bold version of the Air Max 360 running shoe with a high-top design.When
Nike Air Max Command Womens his previous collaboration was introduced, Jones stated in an interview on the official Nike News website that for a future project he would like to work on a Footscape-style sneaker or mix and match a few of his favorite silhouettes to create
Nike Roshe Run Femme Rosa something new.
As it turns out, that’s exactly what he did for the new Air Max 360 Hi. An Air Max running shoe with the 360-degree Air unit at its core, the eye-catching
Nike Air VaporMax Femme design adds a high cut while also borrowing elements from his other favorite models. The asymmetrical lacing is a reference to the Air Footscape runner, while the ankle strap is inspired by the Vandal. The
Nike Air Presto Womens large, fat-bellied swooshes are most likely a reference to the classic Blazer.Although it borrows elements from vintage sneakers, the construction stays thoroughly modern with a durable canvas base, synthetic overlays,
Nike Air Huarache Femme reflective detailing and premium leather at the tongue and collar. The collaboration debuts in simple black and white colorways.For the athletic behemoths, nothing is more sacred than their inescapable logos. Think of Nike’s commanding swoosh and jumpman, or Adidas’ iconic three stripes and trefoil. Sneaker upstart Athletic Propulsion Lab (APL) wanted none of this; their emblem-free aesthetic was just the
Nike Air Max 90 Dames Roze first singular statement in an ascent that has been nothing short of remarkable.
APL’s California-based twin founders, Ryan and Adam Goldston, 30, are marketing the fusion of fashion with performance to elbow their way
Nike Air Vapormax Dames into the hardest to crack segment of the athletic industry. “We’re competing with giants,” says Ryan with ample bravado, of the $86 billion value of the global athletic footwear market. “That’s what makes it so
Nike Air Max 90 Femme Fleur exciting. The fact that there are so few players and it’s such a big ocean creates a lot of opportunity.”In seven years, since their business plan served as Ryan’s grad thesis at University of Southern California, APL has become a player in performance sneakers, selling in 300 doors, including those of Lululemon. In the process, their refined trainers and running shoes have resonated with a discerning
Nike Air Max 95 Dames female customer, for whom they began a dedicated collection in 2014. Today, they say the women’s business makes up 65 percent of APL’s sales. “We have always felt that consumers, whether male or female, were craving products that
Nike Air Max 270 Femme didn't feature big emblazoned logos,” says Adam, whose own signifier is his long sculptural beard. “Instead, we let the materials, colours, technology and design tell the story.”